52% of Americans are inclined to START or INCREASE their business with a company due to good corporate citizenship.**
More than 2/3 of consumers say corporate citizenship is IMPORTANT to their TRUST IN BUSINESS.**
28% of consumers cite national business and general interest magazines as the MOST IMPORTANT AND INFLUENTIAL WAYS TO LEARN about and EVALUATE a company’s corporate citizenship.**
72% of Americans want to work for companies that support charitable causes.**
In a Recent Survey of Over 250 Senior Marketing Executives ...
More than 75% thought that volunteerism has been undervalued as a pathway to building brands.***
Over 80% rated the marketing community’s track record of integrating volunteerism into brand strategies as “Poor” or “Fair.”***
YET 79% thought Brand Image Enhancement, Consumer Loyalty and Employee Loyalty held the greatest potential to be realized via volunteerism and cause-related marketing programs.***
Volunteering
64.5 million Americans did volunteer work in 2003-4 (29% of U.S. pop).****
1/3 of all women and 1/4 of all men did volunteer work in 2003-4.****
Among different age groups, persons ages 35-44 were the most likely to volunteer (34%), closely followed by 45- to 54-year- olds (32%) and 55- to 64-year-olds (30%).****
80% are college educated.****
2 of 5 became involved of their own volition.****
Households
89% of American households give.*
The average annual contribution per household is $1,620. *
